LVARAA in the Spotlight
From a humble beginning in Delhi's Sadar Bazar to becoming India's fastest growing luxury perfume brand — here's what the media is saying about LVARAA.
Press Releases
Latest updates, announcements, and stories from LVARAA
LVARAA Launches Exclusive Special Edition Collection
LVARAA unveils its most ambitious collection yet — the Special Edition line featuring 12 signature fragrances crafted with rare ingredients sourced from 8 countries. Each scent tells a unique story of luxury and heritage.
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LVARAA Expands into Wedding & Corporate Gifting Market
With the launch of custom wedding favors and corporate gifting solutions, LVARAA enters the ₹5,000 crore Indian gifting market. The brand now offers personalized packaging and bulk ordering options for businesses.
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LVARAA Crosses 50,000 Happy Customers Milestone
India's premium luxury perfume brand LVARAA celebrates serving over 50,000 customers across 28,000+ pin codes, marking a significant achievement in the direct-to-consumer fragrance market.
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"One Love" Becomes LVARAA's Best-Selling Perfume of 2024
The signature "One Love" Extrait de Parfum achieves record sales, becoming the most-loved fragrance in LVARAA's history. With over 10,000 bottles sold, it establishes itself as India's new luxury scent icon.
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Key moments that shaped the LVARAA story
The Beginning
Founded in Sadar Bazar, Delhi with 20 handcrafted attars and a vision to democratize luxury perfumery in India.
First EDP Collection
Launched our first Eau de Parfum line, blending modern international styles with Indian perfumery traditions.
Going Digital
Launched e-commerce platform. Introduced Bakhoor collection. Crossed 10,000 customers milestone.
LVARAA Special Line
Introduced our most exclusive signature fragrance collection. Expanded to 100+ products.
Corporate & Wedding
Entered corporate gifting and wedding favors market. Partnered with 500+ businesses for custom fragrance solutions.
200+ Fragrances, 50K+ Customers
Crossed 200 unique fragrances and 50,000 happy customers. Now serving 28,000+ pin codes across India.
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We Believe in the Magic of Fragrance
"LVARAA transforms the art of perfumery into an experience that lingers, not just on the skin, but in the soul. We don't just make perfumes — we craft confidence."
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